No matter what type of business you have, at some stage you might need some good copy. This could for instance be text for your website, for advertisements or for brochures. Unless you have the time and excellent language skills to do it yourself, it's helpful to employ the services of a freelance copywriter. However, copywriting is a very competitive industry and you'll need to know a few tricks to find a quality freelancer who is right for your project.
Many people now use specialized online job sites for freelancers to find people who can work on their project. Because the internet has made it possible to instantly communicate with someone almost anywhere in the world, you may find that the right person lives in a faraway country like India or the Philippines. You may even save some money by outsourcing the project to someone from another part of the world.
The quality of your advertisement will determine the quality of the people applying for the job. Copywriters who are great at their job generally ignore advertisements that don't tell them exactly what will be expected of them. They also avoid projects that don't offer a decent, market-related rate or ones where the employer has unrealistic expectations of how much time the project will take. If you need the copy to be in a different language, use that language for your advertisement to attract candidates who can actually speak that language.
You'll probably be inundated with proposals, so you'll need to create a shortlist of likely candidates. Start by checking the grammar, spelling and general writing style of each proposal, because this can give you an idea of the applicant's writing abilities. Professionals will write personalized proposals rather than using a generic template and they'll usually quote within the range of the market rate. They'll also be realistic about the time they'll need for the project.
Be open-minded about candidates' nationalities. Someone who lives in a country where English is the official language does not always make the best copywriter. Often people with excellent English writing skills live in the most surprising places and often they're expats from countries such as the USA.
When you've compiled a list of possible candidates, take the time to look at their profiles. Again, a badly written profile should tell you that the copy you'll get will be of a low standard. The person's resume should tell you what their field of expertise is likely to be and the samples in their portfolio will tell you about their writing style.
It's also a good idea to look at the reviews the freelancer has received for previous projects. Don't just look at the overall rating, though, because someone might have a high overall rating but also many bad reviews and incomplete projects. The person's reaction to bad reviews will tell you how professional they are.
When you use a specific freelancer for the first time, you're taking a bit of a gamble. Therefore, get the project done earlier so that there will be time to fix any issues that may arise. Once you've found the perfect freelancer, however, you may want to use their services again and again.
Many people now use specialized online job sites for freelancers to find people who can work on their project. Because the internet has made it possible to instantly communicate with someone almost anywhere in the world, you may find that the right person lives in a faraway country like India or the Philippines. You may even save some money by outsourcing the project to someone from another part of the world.
The quality of your advertisement will determine the quality of the people applying for the job. Copywriters who are great at their job generally ignore advertisements that don't tell them exactly what will be expected of them. They also avoid projects that don't offer a decent, market-related rate or ones where the employer has unrealistic expectations of how much time the project will take. If you need the copy to be in a different language, use that language for your advertisement to attract candidates who can actually speak that language.
You'll probably be inundated with proposals, so you'll need to create a shortlist of likely candidates. Start by checking the grammar, spelling and general writing style of each proposal, because this can give you an idea of the applicant's writing abilities. Professionals will write personalized proposals rather than using a generic template and they'll usually quote within the range of the market rate. They'll also be realistic about the time they'll need for the project.
Be open-minded about candidates' nationalities. Someone who lives in a country where English is the official language does not always make the best copywriter. Often people with excellent English writing skills live in the most surprising places and often they're expats from countries such as the USA.
When you've compiled a list of possible candidates, take the time to look at their profiles. Again, a badly written profile should tell you that the copy you'll get will be of a low standard. The person's resume should tell you what their field of expertise is likely to be and the samples in their portfolio will tell you about their writing style.
It's also a good idea to look at the reviews the freelancer has received for previous projects. Don't just look at the overall rating, though, because someone might have a high overall rating but also many bad reviews and incomplete projects. The person's reaction to bad reviews will tell you how professional they are.
When you use a specific freelancer for the first time, you're taking a bit of a gamble. Therefore, get the project done earlier so that there will be time to fix any issues that may arise. Once you've found the perfect freelancer, however, you may want to use their services again and again.
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