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Sunday, December 21, 2014

Info Post
By Stacey Burt


Environmental concerns have been a trend in the last decade or so, given the very real effects of environmental degradation. These cannot be ignored since they have caused unforeseen changes in climate and natural weather patterns. Printing firms have joined other corporates in adopting measures to produce environmentally friendly products and services such as sustainable digital printing.

Digital printing can be expressed as the transfer of a digitalized media from a storage device directly into various forms of media directly. This process has eliminated the need for rudimentary extras such as printing plates, repulsive oils and the rubber blankets used in the older lithographic and letterpress systems such as offset printing.

Digital printing is built around the core idea of environmental sustainability, and the use of Eco-friendly materials. The culmination of these products and processes has had the name Green printing coined to wrap them all up. There has also been advancement in the desktop printing sphere as this form of printing for personal and home uses relies on laser and/or ink-jet printers.

People are continuously undertaking to preserve the environment. The various companies in digital print are also feeling the need to follow suit and design products that would auger well with their clients. Some of the initial steps most have taken is changing to production methods that use recycled, biodegradable and renewable materials such as recycled paper and vegetable inks.

The use of less paper in printing tasks should also help. There are lighter and more compact paper readily available in the markets today. This weight factor, plus the size are considered to save a lot in terms of wastage. Designers and printers have discovered that by just clipping away a section of paper will save up to 1000 sheets per book.

Producers of packing materials have also joined the bandwagon and are now producing packaging material that can be re-purposed and reused in interesting and functional ways. Some products come with instructions on how to turn the cardboard packaging that comes with them into other uses. These may include bird houses, play chairs, and light bulb holders among others.

Printing professionals have been noted to adopt modular design. This is a concept borrowed from architecture and engineering where they use modular building. The concept involves creating customized solutions from the standard printing and design solutions and materials. The advantage of this is the ability to reuse, update and repair with ease.

Product designers have also adopted a more liberal approach to this printing by involving font decisions in their approach. This is a two edged approach where they regard the ink and its constituents, but also the font face selected. They prefer those fonts that are easy to read as well as those considered to be ink efficient.

Digital printing has taken the printing and production fields by storm. The sustainability has been questioned, but recent progress has shown that it is proving itself adequately sustainable. The concept may be new but as shown, with the few steps, it is easy to understand and adopt.




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