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Monday, July 20, 2015

Info Post
By Phyllis Schroeder


We are now currently living in an environment that is struggling to survive. With this, we are also struggling to get the environment that we had before. The governments in different countries and different environmentalist group that encourages the citizens all over the world to be mindful of the things they are doing like throwing their garbage properly. With this, businesses around the world are struggling as well to find a very good way to say to their costumers that they really support this kind of movement.

With this, there are many ways on how to market your company once again in an eco friendly manner. One of the quickest way to tell your customers that your business is an environmentally friendly is to do your brochure printing that is eco friendly with green materials. Thus, you did not just told them your goals, you also market your company.

The best thing that a company could get from this is saving money in producing brochures because they now use recycled materials. Even those old companies no have a new way to regain the image that they once have. They can now also regain their customers.

If you have not updated the kind of paper that you are using for these brochures, you can put some notes at the back which tells your clients to reuse this paper in other purposes when they are through with it. You can even put environmental signs just like the tree shape that promotes green or the recycling label. This only fast way that you can start promoting your new green image.

Use those eco friendly materials in promoting your green image. You can us the brown recycled papers which can definitely attract your clients because this is only the unique color among all those glossy and colorful paper. Therefore, this opens a new door for you in marketing your business in a creative way that would really stick to the consciousness of your clients.

You cannot just rely on the paper itself because you need to match it with a very catchy designs. Think on anything that will make your brochure stand out compared to with the others. Remember that this is the most critical part because you will have to set your goals in that paper creatively to advertise your company, assure that everything will be perfect and in line with green.

Avoid using all those very common brochure folds. If you really want to make your product shine among everything else, you have to have your own identity of customized folds. With this, your creativity is really needed in presenting your message. Therefore, your customers would definitely think that you are one business that is artistic and who cares for the earth.

You can still use the traditional brochures and just use environmentally friendly inks. Most of this is made from soy and coy, and yes this provides the same quality with the traditionally used inks. If using these kinds of inks will continue, there is this big possibility that all of the people will use this paired with an eco friendly printer. Thus everybody could save so much money in the long run.

Because of this, you now have anew marketing tool that is very effective in selling your company. You can save a lot of money for the publishing as this is affordable. Thus, you also give your customers a confidence to your business.




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