The mass media has been very well known to always feed the minds of people with different kinds of messages just about everyday. Of course they do this even by the regular TV shows that people would watch every single day. Each television show actually has a secret manipulator hidden in television show that would take the form of the protagonist, the antagonist, and the other characters.
Now according to Herbert Krugman, usually people who would watch TV will use more of their right brain as compared to their left brain. Now just for those who do not know, the left brain is the part of the brain used for logical reasoning while the right brain is used for emotional responses. So if one would use the right brain when watching TV, then obviously he will create illogical and emotional responses.
The reason for this type of occurrence is simply because people view watching TV as a relaxing activity which means that they do not want to analyze too much when they watch. So when this happens, then the right brain will be the one to create the responses when one would start watching TV. Since the right brain is used, then watching certain shows can be addictive simply because the messages from these shows would appeal to the emotional level of the viewer.
Now in relation to this, there is one technique known as market segmentation that the media uses in order to target people. Notice that there are so many different genres of shows and so many different kinds at different times of the day. This is simply because the director would want to target only a certain group of people based on similar demographics and psychographics.
When it comes to television shows, usually the main objective is to get the viewers hooked on the show. So if one would think about it, he would most likely ask himself what makes shows so addictive. Well looking deep into it, it is mostly because of the script which was made by the scriptwriter and inspired by the director.
Of course the one who would come up with the story plot would be the scriptwriters which means they are the core manipulators. They are the ones who are also the ones responsible for writing the dialogues between the characters which is another factor that would appeal to the viewers. Now they can add any type of subliminal message on the script that the director will bring to life for the viewers to ingest.
Of course the same kind of theory would also be the same for reality television as well. Of course the concept of reality shows would appeal to people because it gives the people a feeling that they can become TV stars overnight. This is something that really appeals to viewers.
So to sum it all up, it can be said that television actually captures the inner desires of the viewers. Bringing them to another world is the goal of the director as it will make them want to become immersed in the shoes of each character. This is one of the core principles of manipulation.
Now according to Herbert Krugman, usually people who would watch TV will use more of their right brain as compared to their left brain. Now just for those who do not know, the left brain is the part of the brain used for logical reasoning while the right brain is used for emotional responses. So if one would use the right brain when watching TV, then obviously he will create illogical and emotional responses.
The reason for this type of occurrence is simply because people view watching TV as a relaxing activity which means that they do not want to analyze too much when they watch. So when this happens, then the right brain will be the one to create the responses when one would start watching TV. Since the right brain is used, then watching certain shows can be addictive simply because the messages from these shows would appeal to the emotional level of the viewer.
Now in relation to this, there is one technique known as market segmentation that the media uses in order to target people. Notice that there are so many different genres of shows and so many different kinds at different times of the day. This is simply because the director would want to target only a certain group of people based on similar demographics and psychographics.
When it comes to television shows, usually the main objective is to get the viewers hooked on the show. So if one would think about it, he would most likely ask himself what makes shows so addictive. Well looking deep into it, it is mostly because of the script which was made by the scriptwriter and inspired by the director.
Of course the one who would come up with the story plot would be the scriptwriters which means they are the core manipulators. They are the ones who are also the ones responsible for writing the dialogues between the characters which is another factor that would appeal to the viewers. Now they can add any type of subliminal message on the script that the director will bring to life for the viewers to ingest.
Of course the same kind of theory would also be the same for reality television as well. Of course the concept of reality shows would appeal to people because it gives the people a feeling that they can become TV stars overnight. This is something that really appeals to viewers.
So to sum it all up, it can be said that television actually captures the inner desires of the viewers. Bringing them to another world is the goal of the director as it will make them want to become immersed in the shoes of each character. This is one of the core principles of manipulation.
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