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Saturday, February 18, 2017

Info Post
By Arthur Williams


It seems like it would be a given that every website should have a blog section. After all, written content is one of the most crucial aspects that Long Island SEO companies have been known to cover. Unfortunately, not all sites are built with this feature in place. This is why it's important for business owners to know about the benefits that come from websites with blogs. Here are just 3 that will, hopefully, sway your mindset in a positive direction.

Authorities the likes of fishbat.com will tell you that blogs can facilitate the sharing of written content. Every website must run well, which goes without saying, but it's not the only piece of the puzzle to account for. You must be able to support your site with written content, which is where your blog will be able to come into play. This is just one of many selling points that Long Island SEO specialists can tell you about.

You should also be aware of the fact that blogs can help websites differentiate themselves from others. Keep in mind that websites that seem like they can benefit from blogs, for one reason or another, lack those sections. You should also be aware of the growing concerns associated with "fake news." Wouldn't it make sense to continually produce accurate content that still grabs readers? A strong blog can maintain a brand's reputation.

Lastly, sites that have blogs stand a greater chance of building trust with their consumers. Let's say that you click onto a website and you don't see much content there. The basics like product listings and testimonials might be there, but nothing that tells you about a company from a deeper perspective. Blogs are ideal for company owners and employees to express themselves. By doing so, you build trust, which improves your business endeavors by leaps and bounds.

If you have been looking to add a blog to your website, hopefully these 3 talking points have persuaded you to do it sooner. There's no denying the importance of content, not only for SEO purposes but the sake of building your brand as well. However, you cannot simply write anything you want and expect results. Not only must your content be tight from a structural standpoint, but it has to speak to your demographic as well.




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