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Thursday, June 14, 2018

Info Post
By Thomas Sullivan


Military strategies used in the past can be brought into an organization to serve the same purpose when applied in the ordinary life, particularly in business settings. One of the most used strategies is maneuver warfare. This has its origin in the world war one where the effort was concentrated on decapitating the opponent instead of engaging in a physical fight. When applied in a business setting, it can be used in a number of ways where the intention is to have a bigger control of the market than the competitors.

Use pricing as a method of bringing buyers into the organization. Even though customers want high quality products, they also value the money they exchange for the item, and this is the reason why they always search for the lowest priced items. Use this as an opportunity where you attach a rate that is slightly lower than that which is used by the other players in the market.

Timing is another beneficial way to beat the competitors. When one realizes that the other players in the market have the tendency of lacking the products when the consumers need them most, they can come up with the decision to serve the gap. The moment they restock, they find out that you have already taken the share that they previously held.

Another technique to use is advertising the products and services through those channels that the opponents do ignore. At times there will be those platforms that the other players will ignore without knowledge of their profitability. Immediately this is realized the organization should swing into action and use the forums to get to the customers which will make them shift their attention to the business.

Packaging and containerization are ignored by a majority of organizations, and it can hence be used as a chance to beat the opponents in a market setting. Once you study the buyers, it becomes easy to understand this aspect and to notice a leak is easy. If the competitors do not fully satisfy the element, make it reach to their specifications, and the result will be witnessed with an increased amount of customers.

When the competitors have a lower quality than that which the buyers are looking for, jump in and raise the level of quality in your business so that the customers use the alternative created. Implement the various aspects of quality that are present in a system such as right first time to make sure there is a maintenance of this element. Implement ISO standards to take a considerable portion of the market.

The underlying ideology used here is going with that which the other side already has and then doing it better or attacking them at their weaknesses and turning into an advantage. When consumers make purchases, they want to feel appreciated and this can come in the form of free gifts. They are slowly pulled into the organization and become loyal buyers.

Lastly, integrate the launching of new products and brands. Putting the load on one side, that majority of firms do results in a failure of a process. Change this and incorporate every part of the company into the system and better results will be achieved. This applies to the core principles of the system that are focus and softness. A combined team is likely to move fast than one which is divided.




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