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Wednesday, July 3, 2019

Info Post
By John Howard


Sometimes, bringing in an outsider can shake things up in a good way. The outside party, who may be a freelancer, is often exposed to new technology and ideas and this can work for a company looking for a change. Writing from a fresh perspective can give an image new life and eventually an authority in their industry. Many companies choose b2b creative blog writing services as a way to bring a little variety to their blog presence.

Blog management can say a lot about a company. Posts with dead links or old information can be seen as a sign of neglect by viewers. Too many monotonous or fluff pieces published every week are seldom taken seriously, even by established brands with an online presence. Sometimes, it can take a moment to put it all together but an outside expert can shed some light on what works for a business.

For instance, a b2c site will most likely consist of future sales, news articles, and perhaps a cute visual or two every week. Even if posts are made less than ten times a month, viewers often know what to expect. When writers are aware of the visiting audience, they can come up with a plan that ensures sticky content.

Simple factors can be converted into listicles or microarticles that are ideal for mobile marketing plans or internal newsletters. There may be a visual with a historical impact that newer generations of workers may not be aware of. Then there are current events to consider, like the current economy or key figures.

However, the online business blogger realizes that visitor engagement is measurable. They should also have the ability to see what types of content brings the highest click through rates. Reporting industry news and trends in text format is okay but creative posts often encourage audiences to stick around longer.

It also helps to go with a service or individual that knows social media marketing. While a good article may be hard to turn away from, its sharability factor is what can make an online image. Placement of keywords and pertinent information goes a long way and will pay off for those looking to establish or strengthen an image.

While it seems that many freelancers are jumping on the blogging or online marketing boat, viewing a portfolio of work can filter out who is likely to churn out results. Those who have verifiable industry experience are another option to go with for outside writing services. However, cutting corners is not ideal for any operation looking to establish themselves.

Time management is essential when using blogs as a marketing tool. Even if it is decided that evergreen content will be a part of the plan, no one wants to lose time dealing with new writers all of the time. Having the entire package, creativity, online marketing, and writing is what companies should look for in the person who will create content for their operation. Without this combination, they might as well not have a business blog.




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