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Friday, April 18, 2014

Info Post
By Essie Osborn


Printed promotional materials are essential for the advertising and marketing campaigns of a business. If you want to have fine prints for your brochures without wasting resources, you need to use brochure printing that is eco friendly. Printing methods have evolved and businesses are embracing those print techniques, which can save them money, time, and resources like paper and ink.

Using the conventional modes of prints such as offset prints or the lithographs can at times be costly. The digital printing has transformed the way printouts are done, and with this technology businesses and individuals can save money while getting quality prints. The digital prints are done by using dry powder toner with some oil and waxes.

Using digital printing method offers environmentally friendly process, which lowers wastage and reduces harmful chemicals as well as pollutants. Your business can start contributing towards environmental care by using practices, which reduce waste. By optimizing the print productions of marketing materials such as brochures, leaflets, booklets, business cards, banner, and posters, the businesses are able to save resources.

With the digitized prints, every print material copy counts because they all come out in a uniform and identical manner. Many businesses, organizations, as well as individuals embrace digital printing because it is able to offer fine prints, reduce errors, and save time. This mode of printing has saved businesses a lot of money while also reducing carbon footprints.

With the digitized prints, they lower the wasted resources by reducing the setup materials. Conventionally, the setting up of an offset print press would mean you have to fritter away about 5 to 10 percent of paper. This is paper that goes to waste as you try to set up the print machine in order to align to the margins and ensure the print is done correctly.

If you have such errors in printouts, they do not show a good reputation for your business. Turning a blind eye on small errors on your brochure may seem a solution but it may not be a good impression to consumers. Customers are keen to note small details and mistakes though they appear small to you. Those errors may measure the image of a company, and you could have your business having a negative perception from the customers.

Some of the errors, which occur during the design part may not be corrected when you use the offset or lithographic methods. This means if a print design cannot be produced with the errors, you have to start the process from the scratch. Some of the errors are noticed when already some copies have been produced. Those copies only have to go to waste but with the digital process, errors can easily be rectified in the initial stages.

The digital prints are done through computerized system. You can see what is being printed from a screen. Errors can easily be detected meaning you are able to make correction even before you begin the printout. The first print you get from the digital printing press shows you how the rest of the prints will appear. There is consistency in the printing and the quality does not deteriorate as you print more and more copies.




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