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Wednesday, January 21, 2015

Info Post
By Karyn Shields


Thanks to the progress of technology, there is a type of printing process available today that results in no visible dot screen pattern. No mechanical devices or screens are used. If one finds giclee prints for sale, they are produced in this way with all the hues and tonalities found in the original artwork. The term is taken from the French language and means nozzle as a noun and to squirt or spray as a verb.

The type of printer used for this process is much like an ordinary desktop inkjet printer but far bigger and, of course, much more costly. The original image is scanned and at this stage it may be scaled down or up in size. The image is then printed out onto matt photo paper, watercolor paper, canvas or other suitable substrates.

The inks used are pigment rather than dye based and this means that they are far more fade resistant. If water color paper is used for the original, this is usually used for the print too and excellent results are achieved as the ink saturates the paper, creating a copy that resembles the original so closely it is quite difficult to tell the difference. A canvas print is, however, more durable than paper and has the added advantage of not creasing when rolled for mailing.

An increasing number of artists are familiarizing themselves with digital art. This may consist of reproducing their original works but others are also experimenting with entirely digitally produced artworks which are then printed or images which are a combination of both. With the advent of so many digital types of art, it is extremely important for a buyer to know exactly what he or she is buying.

A digital copy should never be classified as an original. Artists often choose to print a limited number of copies and to label them accordingly. These copies can be sold more cheaply, making them available to a wider audience.

There are ways artists have found to make limited editions more valuable. They can do so by numbering them, signing them or even adding brush strokes to personalize them. The more personalized the copy, the more they can charge.

Artists know that if they are casual or dishonest with regard to how many copies are printed, this affects their reputation and people will not buy their work. Buyers have to feel confident that what is being purchased is worth the expense. As a limited edition copy costs more, the buyer needs to know that the market will not suddenly be flooded with hundreds of copies.

Buying a print does not mean that one is settling for inferior quality. It may not be the original but many copies are hardly distinguishable so one can still admire their beauty on the wall. The colors of the print are usually very vivid and artists are often very involved in the whole process to ensure that the quality is as good as possible. Artists may even possess their own equipment so they have total control over final quality of a print.




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