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Wednesday, January 14, 2015

Info Post
By Kristen Baird


Over years, printing practices have changed from being those of fashion buzzword to being life facts. Most clients today expect and demand for sustainable digital printing choices that range from biodegradable to recyclable stocks. A recent survey showed that many consumers were interested in purchasing and using those products and services that were environmentally friendly in nature.

On fair grounds, the printing industry also has drawbacks. It is estimated that an exceeding 45 trillion pages get printed annually. Out of this great number of prints, a third of it does not get consumed due to their faster obsolete nature which makes them irrelevant. In order to take care of the environment, solving this situation may be printing materials that are stunning and smart, exciting and emotional and above all making them to really matter.

Being sustainable simply means that one works in a manner that will yield the successes of today while also eliminating problems that may arise in the future. Sustainable printing puts into consideration the aspects of the process of design and printing rather than typically opting for the soy inks and recycled papers. It may involve how your project is designed, location of vendors and resources, energy consumed and the daily running of business activities.

The following tips may be useful as you plan and design your print materials: ensure you pick recyclable, biodegradable and renewable materials. Though this is an obvious tip, it is important not to lose sight of role played by materials in your project. Inks that are vegetable based are usually free of heavy metals, low post-consumer waste are produced in safe and fair working conditions. These factors play in sustainability of a project.

Size and weight issues. Ensure quantity of the materials used and papers get reduced through designing pieces that are smaller. The possibility of saving significant quantities of inputs without necessarily having compromised on output integrity is way much possible. Light weight products have been noted to reduce amounts of emitted carbon while also making transportation costs to be efficient.

Re-packaging the packaging. Consider packaging options that can be made into other uses which may be interesting and functional. An example on this is whereby a baby stroller firm can include a guideline that is printed on each box giving instructions to consumers on methods they can turn the packaging into different products like the bulb holders or even chairs.

Making it modular. This is a process of making custom solutions with materials that are prefabricated or standardized. These modular designs boast of not only being easier to recycle but they also get easier in updating and repairing making them have longer shelf life. Manufacturing and shipping them is also more efficient thus reducing their consumption of energy throughout their life cycle.

Taking note on the type. As you print, it is prudent to not only consider the ink but also the choice on font. There are fonts which are much easier to read and stylish in addition to them being much more efficient on ink compared to other available fonts.




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