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Friday, January 19, 2018

Info Post
By Rob Sutter


Generally speaking, content marketing is the process when content, written or otherwise, is used in order to catch the attention of a wide audience. Sometimes the content itself is used to focus on specific products, but it can also be utilized to focus on brands at large. Whatever the case may be, it's important to understand what this style of marketing is truly all about, which is where Long Island SEO knowledge comes into play. The following information will shed light on the matter.

One of the most important things to know about content marketing - and reputable firms like fishbat will agree - is that the content itself is broad. Press releases and blogs matter to Long Island SEO companies, but written work is far from the extent. Other pieces of content, such as podcasts and videos, can provide value in their own respects. It's a simple matter of the value they provide and how relevant they are to the interests of your user base.

Content management systems are part and parcel to content marketing, too. If you're familiar with WordPress and Concrete5, just to name a few examples, you know what a CMS is. What you may not know is that it can save business owners ample time. Instead of having to manually send out content each day, a CMS takes care of such matters for them. It's a useful system and, in many cases, it's practically necessary.

For those that are curious about the impact of content marketing, as they say, the proof is in the puddle. One of the best examples is Denny's, which has its own Tumblr account. Instead of the account in question being used solely to push products, it functions like a normal account, interacting with other users. It has also responded to said users in funny ways, drawing more attention to it as well. Denny's social media expertise is definitely something to behold.

As you can see, there is quite a bit to know about content marketing. There's much more to learn, though, and your local Long Island SEO specialist will be able to tell you everything you need to know. Furthermore, they can implement content marketing services of their own, meaning that business owners will see greater engagement, heightened traffic, and increased sales. When the right strategy is implemented, results will become apparent.




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