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Saturday, November 1, 2014

Info Post
By Roseann Hudson


Many people have vocal talents that could serve them well as a career choice. Perhaps it is a speaking timbre that is soothing, captivating, or alluring enough to command an audience, or maybe they simply have a very unique sound. For these individuals, working in voice over commercials, a field that is actually rather diverse, just may be the perfect option.

In this field, individuals use their vocal abilities to sell products, services or ideas, pass on information, or provide a source of entertainment. This is a career in acting where a person's physical appearance actually does not matter since it is never shown in the work. The point is to effectively complete the assignment communicating emotions, ambiance or impressions using just speech and sound.

The recorded piece may be aired under several different circumstances and situations. What immediately comes to mind for most people are radio spots and television clips that require a narrator or character actor. These skills are also put to use in ads placed on websites, those played prior to the start of a movie and even the ones heard when a caller is put on hold during a telephone call as a few more examples.

Not just anyone can be a success in this field as there are particular qualities and certain skills that must be mastered first. Fine vocals are an obvious requirement but they must be just as good when recorded as when spoken as electronic devices are known to alter some people's voices. Speaking clearly, especially when using an accent, is an absolute must.

It is a misconception that this career is meant only for those with fantastically attractive sounding vocals. This is actually another field of acting and as such, a wide variety of sounds and styles are used on a regular basis, all depending on what the client is requesting. One must be adept at acting and be proficient at believably delivering the words in the script, often without the benefit of visual cues.

Narration spots and animation roles, along with commercial work, are the three primary categories of this area of the acting field. The advertising branch of this trio is further divided into the local, regional and national levels of employment. They are equally important and each one will have their own specific requirements along with certain pros and cons.

Jobs on the local level include things like civic organizations and car dealerships that only need to advertise within a small area. Gigs are qualified as regional when they reach a larger broadcast zone that is normally centered around a large city and focusing on more wide spread subjects. National job positions are normally cast through major firms that are located in places like Atlanta, New York and Los Angeles and often only hire actors belonging to unions.

Whichever level an actor decides to focus on, they will need to follow the same general protocols. It starts with hiring reputable vocal and acting coaches to perfect the necessary skills required for most jobs. A quality demo tape is a must and it is mostly a matter of submitting copies of it with a resume' to as many ad agencies and open calls as possible.




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